Food &
Beverage
The way we produce, consume, and think about food and beverages is changing for good.
Climate shifts, population growth, and evolving consumer expectations are driving demand for sustainable, resilient, and personalized food systems. Meanwhile, food and beverage culture is constantly emerging and reflects how we live and what we want.
From lab-grown proteins to AI-optimized nutrition and regenerative agriculture, the future will not only be about feeding and serving more people, but about how we nourish both people and planet.
Examples of our work
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Strategic Futures Thinking for Food & Beverage [Training]
Coca-Cola recognized the need to strengthen its ability to anticipate market shifts and consumer trends in the food and beverage sector. To build strategic foresight capacity, we designed and facilitated an interactive futures training for key employees across Latin America. Through scenario exploration, trend analysis, and practical foresight tools, participants got stronger at identifying opportunities, and integrating long-term thinking into decision-making.
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Future Scenarios for Irish Food & Drink: Shaping 2035
To help Ireland’s food and drink industry navigate an evolving global landscape, we led a multi-stakeholder foresight process with Bord Bia. Through collaborative workshops, participants developed four distinct future scenarios, examining potential disruptions and their strategic implications. The process sparked fresh thinking, strengthened cross-sector collaboration, and resulted in an actionable roadmap to futures-prepare Ireland’s food and drink sector.
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Superstimuli: The Ingenious Deception of our Senses [Article]
From snacks to social media, our world is full of hyperengineered experiences designed to grab our attention and keep us consuming. This horizon scan explores how these superstimuli shape our habits, impact our health, and challenge our well-being—and what we can do about it.
How we can help you shape the futures of Food & Beverage
The sector is facing a wave of transformation—from shifting consumer preferences and sustainability pressures to breakthroughs in food tech.
Innovation is no longer optional but key to stay relevant. We help industry leaders make sense of shifts and respond.
We assist everyone from R&D teams exploring the potential of new methods to FMCGs scanning the horizon for trends and signals and industry associations looking to shape long-term developments. We bring the frameworks needed to think and do differently.
We work with:
Food & Beverage Companies. Adapt to changing consumer behaviors, sustainability demands, and new food tech.
Retailers & Supply Chain Leaders. Rethinking sourcing, circular packaging, and future distribution models.
Industry Associations. Preparing for regulatory changes and shaping policies for a resilient food future.
Innovation & R&D Teams. Exploring next-generation food production, from lab-grown proteins to AI-driven nutrition.
Policymakers & Regulators. Addressing food security, sustainable agriculture, and evolving food safety standards.
Investors & AgriTech Startups. Spotting opportunities in emerging food technologies and new business models