Organizational Training for
The Coca-Cola Company
Strategic Futures Thinking
Building collective capacity for crafting strategies under uncertainty
Challenge
Coca-Cola recognized the need to equip its strategic employees across Latin America with advanced tools for navigating an increasingly complex and uncertain business landscape. Their challenge lay in fostering a mindset shift towards strategic thinking and futures orientation to better anticipate and adapt to evolving market dynamics.
Approach
We designed and facilitated a tailor-made course, leveraging online platforms to bring together a select group of Coca-Cola strategic employees. The program was meticulously crafted to boost co-creation and engagement, ensuring active participation and knowledge exchange among participants.
Outcomes
Enhanced Strategic Thinking
Participants enhanced their strategic thinking capabilities, and improved their ability to anticipate and assess potential scenarios. This empowered them to make more informed decisions in the face of uncertainties.
1)
Futures Orientation
The program successfully instigated a mindset shift among participants, aligning them with a futures-oriented perspective. This shift contributed to a culture of continuous learning within the organization.
2)
Practical Tools for Strategic Foresight
Coca-Cola's strategic employees walked away with tangible tools and frameworks for strategic foresight. These tools enabled participants to integrate futures thinking into their daily decision-making processes.
3)
“Foresight is a matter of studying the present, learning from the past and understanding the needs of the future."
— Mahathir Bin Mohamad