People &
Culture

To support strategic planning for 2024-2029, we partnered with the UN OHCHR to create a Global Trends Report that identifies emerging societal, technological, economic, and environmental challenges impacting human rights. This participatory effort cultivated a culture of foresight within the organization, prepared their strategy for "Our Common Agenda" and equipped them to navigate uncertainties.

We worked with CARE Denmark to reimagine their role in the humanitarian sector with a focus on sustainability and resource innovation. Participants explored trends like migration and climate adaptation, crafting bold visions and actionable goals. The workshop equipped them with tools to integrate foresight into their strategy and align global ambitions with local priorities.

COVID-19 disrupted Denmark’s strong tradition of volunteer work, leading to declining participation and shifting engagement patterns. To address this, supported by Velliv Foundation, we helped develop a practical manual equipping volunteers with futures insights and tools. By integrating futures literacy into the volunteer sector, we looked to revitalize engagement and encourage proactive thinking.

At a business school, we explored how consumer behavior is shifting in response to generational change, evolving priorities, and a growing link between personal well-being and global responsibility. From the rise of value-driven consumption to emerging patterns of sustainable engagement, the talk examined how businesses can adapt to a future where consumers are more fluid, conscious, and unpredictable than ever.

Faced with economic stagnation, rigid societal expectations, and limited mobility, many young people across East Asia are rejecting traditional life paths. This reflect a growing disillusionment with work, family, and conventional success. Fertility rates are plummeting, aging populations are surging, and a deep societal shift is underway. While some see crisis, others see transformation—could these cultural shifts redefine work, well-being, and purpose in the region?

We gave a talk on futures thinking for artists, designers, and cultural practitioners as part of the MUSAE project, where teams use the Design Futures Art-driven (DFA) method to create futures-driven prototypes. The session explored how foresight can expand creative practice, challenge assumptions, and open new possibilities for innovation and how the arts can shape alternative futures.

We helped HL Management to stress-test their senior co-living housing plans through a workshop exploring 14 Megatrends and 6 change parameters. Focused on the factors influencing seniors' housing decisions, the session provided a strong foundation for concept development, aligning their vision with future trends and positioning HL Management as an innovator in the senior living sector.

For VELUX, we explored the futures of healthy homes, identifying key signals and trends shaping how we live. The report mapped out emerging developments in housing, well-being, and sustainability, offering insights into how shifting lifestyles, climate adaptation, and new tech will influence home design. We outlined critical questions for decision-makers—how can homes actively support health and well-being? What role will regenerative materials and smart tech play?

We are part of a cooperative community of cultural thinkers, futurists, and insight experts from around the world, bringing local know-how to global challenges. With a diverse network spanning industries and geographies, we decode shifting cultural landscapes, emerging behaviors, and societal trends to help brands and organizations understand what’s changing and why it matters.