Megatrends
The futures are not written or set in stone—they are contested.
Megatrends act as prisms that show where potential tomorrows takes shape, giving us the tools to better approach uncertainty and stake our claim in what comes next.
Making sense of Megatrends is critical for everyone working in a world, where change is the only constant and uncertainty is omnipresent. These trends are more than passing phenomena, they significant forces that shape the futures of societies, industries, and the environment.
While the Megatrends we have identified may seem distinct, they are deeply interconnected. Their interactions often drive the deepest changes, making it important to investigate how they intersect and amplify each other.
Whether you’re planning for the next quarter or the next decade, our Megatrends framework is intended to help you shape more resilient and better futures for yourselves and others.
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