A strategic foresight consultancy empowering organizations to anticipate and better prepare for uncertain futures.

Leveraging collective imagination and capacity, we work at the intersection of people, change, and futures to create broader systemic change for the betterment of people and the planet.

The futures are guided by our actions today. We are dedicated to making the future tangible and relevant in the present. In a world where the future is never treated as urgent, it’s critical to make people feel potential futures to drive real change.

Founded in Copenhagen, Denmark, ANTICIPATE wants to position people to take ownership of futures and foresight. We combine Nordic values of trust, inclusion, and responsibility with a global outlook and network of clients and partners.

We cultivate futures readiness, create meaningful change, and democratize futures for organizations and individuals.

Mission

  • We bring foresight into today’s decisions, bridging visionary thinking and creative ideation with practical implementation. We develop futures-informed strategies and innovations that are not only viable, feasible, and desirable from a present perspective but also consider the needs and challenges of the futures. To cultivate futures readiness, we proactively help to reorient and reinvent organizations, before they are forced to do so.

  • We empower individuals and organizations by making strategic foresight and futures thinking accessible to a wider audience. This involves fostering a culture where ownership of foresight is shared, and futures thinking becomes an integral part of society.

  • Meaningful change is intentional and co-created in nature, and guided to a greater purpose. We create meaningful change by examining the dynamics that shape society, ensuring that actions taken today contribute to a positive and sustainable future.

Mathias Behn Bjørnhof

Futurist & Founder

Leading strategic foresight practitioner who empowers organizations and individuals to navigate uncertain futures, successfully guiding Fortune 500, international institutions, and SMEs to become futures ready.

  • Expert in analyzing trends and uncertainty, identifying emerging opportunities, crafting futures scenarios and guiding businesses towards transformative strategies

  • Main expertise across tech & innovation, culture & consumers, energy & sustainability, and democracy & governance domains.

  • Experienced teacher within strategic foresight, scenario planning and futures-driven innovation, helping leaders and strategists learn how to anticipate disruptive shifts

  • Prior to founding ANTICIPATE, Mathias spent 5 years consulting at the world-renowned futures think tank Copenhagen Institute for Futures Studies.

  • Associated with Earthshine Group (sustainability), ChangeGroup (change management) and the Copenhagen Institute for Futures Studies (futures).

  • Academic background within Innovation, Strategy, Sustainability, Cultural Studies, and Entrepreneurship from Copenhagen Business School.

 “If we can't imagine alternative futures,
we become trapped in present realities.”

ACT Foresight Framework

Our 3-step approach designed to guide you from foresight to action

The process, based on principles of open exploration, co-creation, engagement, iteration, and relevance, ensures foresight translates into impactful decisions and drives meaningful change. Throughout our Throughout our ACT Foresight Framework, the emphasis is on the process of transforming present-day decisions and actions to navigate complexity, innovate proactively, and shape the futures.

ANTICIPATE

Explore the futures through
signals & scenarios

CREATE

Craft new strategies,
innovations, or visions

TRANSFORM

Turn foresight into
meaningful action

Anticipate COMPASS

Our guiding principles for futuring meaningfully

At ANTICIPATE, we believe the futures are not something that just happen—we actively need to understand and shape them. The ANTICIPATE Compass sets the guiding principles for how we approach foresight, helping us create futures that are more thoughtful, inclusive, and impactful.

Empowering

Use our agency to take action and empower others to shape the futures.

Imaginative

Encourage creative thinking about the futures, both individually and collectively.

Experiential

Create immersive experiences that make future possibilities feel real and relatable

Diverse

Include multiple perspectives equally and recognise everyone sees the world differently

Value-driven

Respect current values while staying open for values to evolve as we shape the futures.

Responsible

Be mindful of future planet, society, generations, and ourselves.

Inquisitive

Always question and challenge ideas and assumptions to stay open to new possibilities.

Actionable

Do everything to make sure structured futures thinking leads to concrete actions.