Aerial view of buildings with rooftop gardens and greenery, featuring pathways and a small covered pavilion.

Cities &
Retail

Cities are transforming into hubs of innovation, migration, and sustainable growth, with urban populations expected to double by 2050.

As they grow more complex, smart technologies, regenerative design, and new mobility solutions are redefining urban life. Retail is adapting to these shifts, with smarter, more sustainable, and personalized experiences emerging to meet evolving demands.

Cities are where the future of living, working, moving, and consuming is being shaped.

Examples of our work

  • Silhouette of city skyline during sunset with a pink and purple hue.

    Urban Futures: Five Signals Shaping Tomorrow’s Cities [Scan]

    What trends will define the cities of the future? From the affordability crisis to flying cars, climate-positive concrete, and cities challenging nation-states, this article dives into five key signals reshaping urban life across social, technological, economic, environmental, and political dimensions.

  • Night sky with light trails and rooftop, starry backdrop, sunset on horizon.

    Strategizing for the Futures of Energy [Strategy Scenario Process]

    How can energy leaders prepare for long-term success in a shifting landscape? A leadership retreat equipped a new leadership team at an energy company with tools to think proactively and strategically about futures. By exploring scenario implications, crafting a futures-tested roadmap, and looking the role of cities as key energy hubs, participants got insights to better define their company’s future.

  • Tall building with green balconies and trees, modern architectural design, adjacent to a wooden structure with vertical slats, people walking and greenery in the foreground.

    New Urban Purpose [Research Report]

    How can we make cities more livable, sustainable, and better governed? New Urban Purpose explores bold ideas for improving urban life and creating regenerative cities. Dive into this accessible guide and discover pathways to a better urban future. Download the full report today!

  • Aerial view of a circular garden with pathways, trees, and a vehicle parked nearby.

    Vision for a Circular City [Workshops]

    How can cities embrace a circular future? In partnership with a sustainability consultancy, we conducted a workshop series to envision and strategize for circular cities. Participants crafted a bold vision for interconnected, sustainable urban systems, identified critical milestones through backcasting, and outlined actionable steps using the SMART framework. The process culminated in a thought leadership white paper and the creation of a Living Organisms Framework.

  • Child blowing dandelion seeds

    Regenerative Cities [Research Report]

    How can cities actively improve environmental and social well-being? In collaboration with Urbantech, the report explores how urban areas can move beyond sustainability to regeneration. The study provides a strategic vision, practical solutions for increasing urban density, and emphasizes the cultural shift needed for responsible citizen-consumer behaviors. Highlighting the role of technology, this report charts a pathway to cities that don't just sustain—but thrive.

  • Woman walking down a colorful European street, with historic buildings and a church spire visible in the distance on a sunny day.

    Future Cities 2030: A Day in the Life of Marie [Megatrends & Scenario]

    How could cities evolve by 2030? In collaboration with COWI, we explored the influence of Megatrends on urban life, from business and utilities to the built environment. This analysis inspired strategic thinking about long-term drivers of change and guided the development of two dynamic scenarios for possible futures with personal narratives. By combining foresight with creativity, COWI gained the tools to anticipate and shape transformative forces in urban development.

  • Tiny planet view of an urban cityscape with tall buildings and greenery, distorted to appear as a small sphere against a white background.

    Will Mayors Rule the World [Article]

    As national governments falter in addressing global challenges, cities are stepping up. With networks like C40 Cities and 100 Resilient Cities driving collaboration, urban leaders are proving they can act where nations stall. But can cities truly lead on the global stage? This article explores the growing influence of cities, their role in climate action and governance, and the obstacles they face—from corporate influence to multilevel governance. While mayors may not rule the world yet, the future of global change might just depend on cities.

  • Escalator under colorful LED ceiling lights in a shopping mall.

    Enter the Smart City of 2032 [Talk]

    What could urban living look like in 2032? In this keynote for SAP, we explored the future of smart cities, focusing on how cutting-edge technologies and data-driven solutions can transform urban environments into intelligent, efficient, and liveable spaces. Advancements in urban infrastructure, mobility, energy management, and governance, emphasize the potential for innovation to improve the quality of city life. As the starting point for a company-wide hackathon, the session inspired participants to develop new solutions for smarter, more connected cities.

  • Modern glass building by the water at sunset with a wooden walkway, labeled 'Skuespilhuset'.

    Thought Leadership on Mobility, Retail, Real Estate & Climate [Reports]

    Positioning a law firm as a thought leader in real estate and urban development through a series of annual reports and strategic research. Each report explores transformative trends, providing actionable insights and establishing the firm as forward-thinking in a competitive market. Report dealt with: Green Transition and the Real Estate Market; New Reality for Rental to Retail After COVID-19; The Disruption of Physical Retail; New Mobility Solutions and Urban Development

  • Group of people posing on a pier by the water with buildings in the background and a boat nearby, under a cloudy sky.

    Copenhagen Futures Safari

    An inspiring journey through Copenhagen’s past, present, and futures, this dynamic tour brought top Spanish designers, branding professionals, and innovators together to explore urban development, sustainability, and innovation. Highlights included a boat tour of the city’s transformative landmarks, exclusive company visits, and interactive workshops in futures thinking and urban design. The safari fostered cross-disciplinary collaboration, sparked creative ideas, and provided strategic insights into branding, design, and sustainability.

  • String lights hanging between trees at sunset.

    Expert Advisory: Future of Regenerative Cities, Deposit & Return Systems, Environmental Agencies & AI, Smart Cities

    We’ve collaborated with research agencies and consultancies to provide expert foresight and actionable insights on pressing topics, including:

    Regenerative Cities: Exploring how cities can go beyond sustainability to actively enhance environmental and social well-being.
    Deposit & Return Systems: Advising on future trends and innovations to optimize circular economy practices.
    Environmental Agencies & AI: Examining the role of artificial intelligence in advancing environmental monitoring and policy-making.
    Smart Cities: Offering insights into the integration of technology and data-driven solutions for smarter, more liveable urban environments.

  • Two people tending to a vertical garden with plants in triangular black pots attached to a wall.

    Stress-Testing Future Co-Living

    We helped HL Management to stress-test their senior co-living housing plans through a workshop exploring 14 Megatrends and 6 change parameters. Focused on the factors influencing seniors' housing decisions, the session provided a strong foundation for concept development, aligning their vision with future trends and positioning HL Management as an innovator in the senior living sector.

How we can help you shape the futures of Cities & Retail

At ANTICIPATE, we explore how cities and retail are transforming in response to rapid urban growth, smarter technologies, and shifting consumer expectations.

From crafting strategies for regenerative urban design to rethinking retail in a world of proximity and sustainability, we help organizations stay ahead in a changing landscape.

Whether you're tackling urban mobility, smart city innovations, or future retail experiences, we turn complexity into clear opportunities.

We work with:

  1. Governments & Public Sector. Urban planners, municipalities, and policymakers shaping urban futures.

  2. Private Sector. Engineering, architects, retailers, real estate developers, and tech companies driving innovation in urban living, commerce and mobility.

  3. Nonprofits & NGOs. Organizations focused on sustainable urban development and inclusive growth.

  4. Academia & Research. Universities and think tanks exploring smart cities, urban design, and future trends.

  5. Startups & Investors. Entrepreneurs and VCs pioneering solutions for smart cities and next-generation retail.