Spotting Change Signals

Gathering futures intelligence by scanning the horizon

In a world characterized by rapid change and uncertainty, the ability to anticipate and prepare for the future is invaluable. As the saying goes, "forewarned is forearmed." Horizon scanning, a strategic practice that involves systematically exploring and detecting emerging trends, signals, and changes on the horizon, has emerged as a crucial tool for organizations aiming to thrive in an unpredictable landscape. Let’s dive into how we can gather futures intelligence through horizon scanning and be prepared for tomorrow and beyond.

Horizon scanning is not about crystal-ball predictions or linear extrapolations. Instead, it offers a nuanced and multidimensional perspective on the future. By identifying patterns of change that have the potential to reshape societies and organizational environments, horizon scanning enables proactive and informed decision-making through the collection of futures intelligence. Rather than simply reacting to changes as they unfold, organizations can use this practice to develop strategies that are adaptable, innovative, and well-prepared for a variety of future scenarios.

Why you need to gather Futures Intelligence

  1. Informed decision-making
    Horizon scanning provides you with a panoramic view of potential future landscapes. This vantage point equips decision-makers with the knowledge to make informed choices that align with changing dynamics.

  2. Anticipating disruption
    By detecting weak signals early on, you can anticipate disruptive changes and pivot their strategies accordingly. This can prevent sudden shocks and give a competitive edge.

  3. Early innovation
    Identifying emerging trends allows you to seize opportunities for innovation ahead of competitors. You become better able to develop novel products, services, and solutions that cater to evolving consumer demands.

  4. Strategic planning
    Horizon scanning supports the development of agile and adaptive strategies. It is the first step to create contingency plans for multiple scenarios, ensuring you are well-prepared for a range of potential futures.

  5. Better collaboration
    Collaborative horizon scanning fosters interdisciplinary collaboration, bringing together people across fields to share insights and perspectives. This cross-pollination of ideas can lead to breakthrough innovations.

Horizon scanning in action: The Global Scanning Network

Horizon scanning is about being sensitive to weak signals, anomalies, and outliers that might go unnoticed by conventional means and fast-paced news. These signals can come from various sources such as technology developments, social shifts, economic trends, and geopolitical dynamics. The aim is not only to identify these signals and pieces of futures intelligence but to analyze their potential implications and map out the various pathways that the future might take.

Imagine having access to a collective pool of insights from forward-thinkers with diverse backgrounds. This was the reality at the Global Scanning Network that I oversaw when working with the Copenhagen Institute for Futures Studies. Collaborative efforts in horizon scanning allowed participants to spot trends, uncertainties, and signals that pointed toward forthcoming societal shifts. The result was a repository of valuable insights, giving organizations the power to anticipate changes long before they manifested. You can do the same in your organization. But let me first tell you why.

Platforms for Futures Intelligence

Several platforms empower organizations with the tools needed for effective horizon scanning. Here are some of the best futures intelligence platforms:

  • Fibres
    Fibres is a highly customizable futures intelligence tool that leverages AI to simplify signal sourcing and trend analysis. It offers AI-assisted sourcing to find new signals, a centralized signal and trend database to keep all findings organized, and sensemaking and topic clustering to contextualize data. Depending on team size, the price ranges from €80-1.200 per month.

  • Newness
    A collaborative cloud platform that enables teams to engage in horizon scanning at scale. Features include automated scanning, collaborative tools, and curated radars. Plans range from free for a few functionalities to all functions for €599 per month.

  • Futures Platform
    A visual, collaborative toolbox that assists teams in identifying future trends, scenarios, and long-term changes. The platform offers collaborative foresight tools, a dynamic futures library, and AI-curated signals. Plans range from €492 per month per person to €2490 for 20 users.

  • Strategic Intelligence by WEF
    The platform monitors transformational change forces across economies and industries. It provides personal updates on emerging issues, AI-updated dynamic briefings, and expert insights. Plans range from free including high-level topics to €90 for your whole team with all features.

  • techDetector
    An analytical platform that offers strategic insights into the impact of emerging technologies on sustainable development. It features an Emerging Tech radar, case study narratives, and technology assessments. Limited in functionalities, but everything is free on the platform.

Anticipating the futures, also the novel ones

In a world of constant flux, embracing futures intelligence through horizon scanning is not merely an option—it's a necessity. Organizations that adopt this practice position themselves as proactive navigators of change, equipped with the foresight to set new courses and capitalize on emerging opportunities.

By using the power of innovative platforms for your futures intelligence, your organization can stay ahead of the curve, shaping the future on your terms.

Mathias Behn Bjørnhof

A leading strategic foresight consultant, Mathias empowers organizations and individuals to navigate uncertain futures. He has successfully guided multinational corporations, governmental organizations, and start-ups to become futures ready.

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