ANTICIPATE Partners with EBU to Drive Innovation in Public Service Media

In an era where the media landscape is undergoing rapid transformation, ANTICIPATE is proud to announce its partnership with the European Broadcasting Union (EBU) to offer a groundbreaking course aimed at driving innovation in public service media (PSM) organizations.

Titled "Innovate: How to Spot Emerging Trends to Drive Change as a PSM," this comprehensive course equips participants with the skills and knowledge necessary to navigate the evolving media landscape and leverage emerging trends to create meaningful change.

The course delves into the essentials of innovation within the PSM sector, providing insights into the core principles and forces shaping innovation. Participants will gain a deep understanding of the key drivers and influencers of change in the media landscape and explore how anticipatory innovation can contribute to creating meaningful change.

Through engaging modules, participants will learn to anticipate emerging trends in media consumption and technology, conduct trend impact analysis, identify opportunity spaces, and prototype innovative concepts. The course adopts a highly hands-on approach, incorporating design thinking and futures thinking methodologies to provide strategic guidance and foster innovation capability.

Designed for innovation managers, business developers, strategy advisors, and other professionals involved in PSM, the course offers a unique opportunity to develop innovation leadership skills, analyze trends, identify opportunities, develop and validate solutions, and create innovation roadmaps.

With a focus on fostering a foresight mindset and developing organizational resilience through anticipatory innovation, the course empowers participants to seize future opportunities and drive innovation within their organizations.

The course is scheduled to take place over two days, with sessions covering topics such as trend analysis, opportunity identification, solution development, and innovation roadmapping. By the end of the course, participants will have developed a fundamental understanding of how anticipation and forward-thinking drive innovation strategy and practice, enabling them to lead innovation efforts within their organizations effectively.